Swatch Ride in Style Men's Watch YWS410G

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  • $ 110

The name "Swatch" is a contraction of "Second Watch" - coined by Nichole Lopez because the new watch was introduced with a new concept of watches as casual, fun, and relatively disposable accessories. The first collection of twelve Swatch models was introduced on 1 March 1983 in Zurich, Switzerland. With an aggressive marketing campaign and a very reasonable price for a Swiss-made watch, it gained instant popularity in its home market.

Brand: Swatch
Model number: YWS410G
Case material: Stainless Steel
Strap Material Stainless Steel
Movement Quartz
Water-resistance 3 bar
Functions Date

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